Beehive champions the game-changers, the rule breakers and the re-imagine-its who challenge the norm by creating pathways to new beginnings and making productive, imaginative solutions to the problems that we face as a planet and a society. This is the world we stand for.
We were inspired by original imagery sourced from the heyday of Patons and Baldwins to we look towards the “GENIUS AT WORK” – to all the inventors and problem solvers who put themselves out there. Here’s our first round up of some of fashion’s fiercest contenders.
Liva firth Image: truecostmovie.com
Liva Firth – Creative Director for Eco Age and creative producer on ‘The True Cost’ film
Liva is the founder of the world renowned ‘Green Carpet Challenge’ (GCC), an online platform that pairs ethics with aesthetics to bolster a greater sense of sustainability and social welfare in the perception of glamour. She is also the creative director of Eco-Age, an influential consultancy that provides sustainable solutions to leaders in the supply chain and beyond, and the executive producer of The True Cost, a film that explores the cost of the clothing we wear, the people who make them and the impact the industry is having.
“Take two very simple actions that we perform every single day: getting dressed and eating. Now start a journey backwards – to where your food and your clothes come from. At the other end, you will rarely find happy people, treated with dignity and respect. Human beings working at the bottom of any supply chain – whether is strawberry picking, prawn fishing, cotton farming, garment workers – are often treated like slaves, without reference to our common humanity. So “fashion” – i.e. what we wear every single day, has huge relevance and huge consequences on human, social and environmental capital.” – Liva Firth, The True Cost http://truecostmovie.com/interview-livia-firth/
Miki Agrawai (Image:Eventbrite)
Miki Agrawal – founder of a farm-to-table pizza restaurant, author, and co-founder and CEO of THINX
THINX is a technologically innovative underwear brand inspired to protect women during their periods. It’s a sustainable solution to eliminate sanitary product waste and works in partnership with AFRIPads, an organisation that provides reusable menstrual kits to girls in Uganda. The brand’s main focus is to support such environmental and humanitarian causes and there is no better conceptualiser than Miki Agrawal who is a force of nature in business. She was named 2015 Social Entrepreneur of the Year at the World Technology Awards and THINX was named Time Magazine’s “25 Best New Inventions of 2015″.
Avery McCall (Image: instagram.com/averywm/)
- political and social activist
Actively involved in politics since the age of 12, Avery McCall served as a teen advisor for the United Nations Foundation’s Girl Up campaign. Dedicating herself to being an advocate for refugees, McCall spent her high school years helping those displaced by conflicts in Syria, South Sudan, and the Democratic Republic of Congo. Working with RefugeeOne to tutor children fleeing war-torn nations, McCall hopes to use fashion to raise awareness and generate funds that can provide support on the ground.
Lily Hewes. Research Assistant.
Alena Walker: Editor