At The Beehive Brand part of our niche is bringing back much-loved designs of eras before and leasing them with a new sartorial life, where shapes are adapted with a little tweaking to fit the modern figure. By embracing the styles of generations past, we believe in the philosophy and hands on approach of bricolage – a description attributed to anthropologist, Levi Strauss. Read More …
“To fashion their bricolage projects, bricoleurs use only the tools and materials “at hand”” – Strauss, 1966
It’s a kind of creation that favours eclecticism and imagination by putting novelty within the familiar, creativity within conformity, innovation within tradition. Bricolage is making new meanings from materials that are available and redefining style in an artistic evolution.
From Teddy Boys in the 1950s, Mods in the 1960s and the 1970s’ Punks, bricolage is gloriously exemplified as the art of collecting ideas.Edwardian boots and suits – the staples of London’s prestigious tailors – were continually transformed by an inspired picking and choosing that rendered bygone styles with renewed appreciation.
Under the influence of the magpie tendencies of Vivienne Westwood and Zandra Rhodes in the 1970s, an entire subculture was borne on the thriving ability to make sense of the world using what’s available to create it.
Multifaceted hybridity, borrowing and mixing all became trademarks of the bricolage lustre and in much in the same way, knitwear has evolved from its utilitarian roots to embrace more contemporary alterations.
Take the classic fisherman’s jumper, which was originally named after the Aran Islands off the west coast of Ireland. The cable stitch is knitted alongside symmetrical diamonds, interlocking zig-zags and geometric honeycomb shapes, with each pattern holding a legacy that lies with the island community.
The cable stitch represents the fisherman’s ropes and a wish for a prosperous day at sea. The diamond stitch depicts the island’s small fields and was occasionally woven with Irish moss to embody the success of seaweed that was used to fertilise fields and reap a fruitful harvest. The zig-zag pattern was a reminder of the twisting pathways that were embedded in the island’s cliff face.
Knitted to protect fishermen from the stormy Irish weather that would batter the boat’s decks, the fibres were woven to hold the body’s warmth and it’s become an ever-loved mainstay in our winter wardrobes.
The jumper’s patterns have evolved to hold new significance in its modern rebirth and to us, the honeycomb shapes represent the beehive – our brand symbol of community and craftsmanship.
Our Cable knit sweaters are made in Great Britain using 100% wool and in true bricolage fashion.
Instead of waterproof boots worn thigh high and woollen caps rolled over chilled ears, the cable knit is now a stylish nod to the sailor roots of its former heyday.
How will you wear yours?